Creative Director: Aaron Robinson
Cinematographer: Luke Dejoras
Editor: Aaron Robinson
Talent: Kellen Harvey
Apple is a beautiful brand creating unique tools that enhance people’s lives. Siri is that medium communicating directly with the user to deliver informative details that supplement their inquisitiveness. This creates a foundation for one of the most educational tools in the modern era. It’s a simple concept that bridges the gap between our most curious self and a world of knowledge.
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“There is a profound and enduring beautify in simplicity.”
Combining the magic of curiosity with the simplicity of a child’s query, resulted in this beautiful concept. Kids say the darndest things and with Siri at their fingertips, magic just happens.