Google Drive was implemented company wide since we opened shop. Our collaborative environment draws peeping eyes with every new document and spreadsheet. From the production office to on-set supervisors, on a moments draw white rabbits are expected on demand. Various tools have come and gone, but to date only Google Drive has seamlessly melded into our workflow. Sharing content, controlling view & editorial preferences, and linking to scores of platforms is second hand. We approached the idea of highlighting Drive within a real world workplace and decided what better environment than our own. This product positioning starts with the Chromebook and an overly simplified message: Social collaboration with all content is simple. But saying isn’t the same as doing. Apple doesn’t tout their computers coolness. In creating a visual proof point we aimed to demonstrate this ease. Doused with our vibrant smiles and some creative animation, the ad crowns the Chromebook + Drive as an invaluable mobile tool.
Producer: Andrew Baron-Vartian |
Creative Director: Aaron Robinson |
Cinematographer: Yev Shrayber
Editorial: Aaron Robinson