The room smelled of dust and reams of inked paper. Opposite to the blinding streaks of sunlight, the sole source of omnipresence, he sat perched before an arcane oak desk. Littered with manuscripts, ash, manila, and brilliant squares creating a desaturated prism of light, the sight beguiled me. Despite my hunger, I was cursed by the taste of tobacco clouding my teary eyes. The odor spawned an irritable mood that resembled the precursor to an acute anxiety attack. He pulled an unlit pipe from his mouth as he stepped away from the clutter and said, “Work the way you want."
In writing the above passage I visualized the most chaotic desk I could imagine. Only this environment would prompt a disorganized methodology, illogical workflows, and a reclusive workplace. Not only does it sound like an unhappy place of business, but also an inefficient office destined for failure. I ventured to build a set of document disarray and with resolve & persistence; we delivered a fun ad that spotlights the revolutionary effect Podio has in overhauling any business.
THE SOCIAL WORKPLACE
Podio is a new platform that allows coworkers to collaborate in a unified space. Forget your email and shared lists! This is Teamwork made easy - empowering the user to structure their preferred interface and processes so they can manage work in their own way. Like the world we live in, a social core molds the foundation of this modern web interface. It demolishes the paradigm that shackles millions to archaic tools & software. For us it’s the true social workplace where we simply get things done.
MORE IS BETTER
Emotion and desire always trumps rational thought when it comes to consumer purchases. Today’s market is filled with buyers craving something fresh. We long for revolutionary tools, smarter tech, and new ways of seeing the world. Everything should satisfy this lust. Connecting to a deeper bond with the product gives rise to a more potent ad. Leveraging that discovery is often what makes a simple idea great. The New Year has towed some radical Podio features that present new storylines to target. If only I could shoot them.
Producer: Andrew Baron-Vartian |
Creative Director: Aaron Robinson |
Cinematographer: Yev Shrayber
Editorial: Aaron Robinson | Talent: Gregory Baron