THE TALE

We believe that kids’ imaginations have the power to inspire and change the world. Their creative ability to dream up atypical concepts brings joy to our hearts. If only our children could build the worlds they imagine. They gravitate towards technology and share magical ideas only they can imagine. With that in mind I penned an innocent conversation between two boys as the eldest tells a whimsical story about how Frosted Flakes are made.

THE BROTHERS

This innocent story rests on the shoulders of two young boys. With three days of pre-production and no money, somehow we stumbled on two adorably talented actors: Travie Ochoa & Kai-Everest Miller. Both boys are charming on and off screen. They walked on set green and pummeled our shot-list in just a few hours. We’re eternally grateful for their endearing personalities and infectious curiosity on set.

Creative Director: Aaron Robinson
Producer: Andrew Baron-Vartian
Cinematographer: Josh Park
Editor: Aaron Robinson
Talent: Travie Ochoa, Kai-Everest Miller, Rae Andrada

REACHING MOMS

The United States cereal market earns over $10 Billion annually. As the most popular at home breakfast meal, breakfast cereals eaten per person continues to grow and for that reason the sector continues to invest in R&D and marketing of new brands. Cereal is simple, delicious, healthy & nutritious, which is why parents continue to provide their kids with these breakfast meals every morning. We wanted to highlight a healthy option that’s also a favored choice by kids. Frosted Flakes is a good source of calcium and vitamins, while satisfying the taste bud.