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Bank of America "More Playtime"

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One of my father’s favorite television shows was The Courtship of Eddie’s Father, so naturally when “B of A” ran an ad featuring the shows “Best Friend” theme song by Harry Nilsson, an endless of stream of stories follows.  The song has since become an iconic indication of father-son bonding and triggers that motive with my own father.  I wondered what a similar ad might look like from a grandson’s perspective.  Many might recollect memories of the love and unique bond transcending generational lines.  Lessons are taught, wisdom is imparted and heartfelt friendships are built.  Sometimes we forget the jubilation of living in the moment (absent of headphones, internet and television) and fail to revel in our short-lived life together.  Feeding off my own grandfather-grandson relationship, I built a narrative around a young boy who recognizes the significance of this friendship.  He recalls the joyous times spent with his grandpa: throwing the pigskin, learning the secret to chess, discovering youtube, and flying paper airplanes.

Creative Director: Aaron Robinson | Producer: Andrew Baron-Vartian | Cinematographer: Josh Park
Editor: Aaron Robinson | Talent: Gary Kauffman & Mateo Franco

tags: Spec Commercial
categories: Director
Thursday 01.09.14
Posted by Aaron Robinson
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