Entrepreneurs are visionaries who see the world differently and yearn to change it. With unwavering conviction in their ideas, these beloved select climb to the top. Names like Jobs, Gates, and even Zuckerberg always come to mind. We’re drawn to them. They take risks and dare to fail! In a relentless celestial odyssey surrounded by great planets and stars, these black holes lure us in. I thought about ways to directly connect with this audience. Pondering the complexities of their businesses, they’re always eager to elevate with each stride. Proud and steadfast – they rely on a necessary partnership that embraces their vision and invest in each new venture. Illustrating a variety of visually stimulating workspaces, I wanted to diversify the background environment and create a seamless timeline with an independent foreground. The idea is that inspiration leads to new and great things. Also, the physical constant alludes to a “right hand” partnership that aids in this groundbreaking change. Coupled with language that identifies these captivators as originals, creators, and visionaries with a reach beyond their office. I thought about identifying this partnership with the brand as favored and trusted, one with iron support. This motivational tone should reinforce any proud members mindset and hopefully encourage prospects to investigate the benefits of such a union. To avoid stretching far from this strategy, the idea of spending less time saying all lead to one conclusion: Simple is bigger.
Creative Director: Aaron Robinson | Producer: Andrew Baron-Vartian | Director or Photography: Luke Dejoras
Editor: Aaron Robinson | Art Director: Samantha Holt