Student Planning Services' one-stop shop that delivers an “academic advisor” to students of all ages. Today, the complex college admissions process can be a lonely & daunting face-off for any high school student. SPS’ seasoned professionals implement targeted solutions to manage the gaps that plague high school and college scholars. They create customized action plans with measurable millstones, assessments, support, interventions, and adjustments to enable a student to achieve their educational & personal goals.
The brand is a relatively new one and has remained a secret passed from parent to parent. They came to us in 2013 having successfully led just a few high schools students to college, with the idea of sharing success stories to spark awareness and curiosity. “The Perfect World” was the product produced from testimonials that identifies the brand and their demonstrated success in simulating the minds of young scholars to drive themselves.
BUILDING THE MESSAGE
Our solution was “The Perfect World” concept – a testimonial style campaign that educates parents and highlights the benefits of the brand. The shifted tone was a positive one, avoiding negative tropes and presenting a supplemental solution to a growing problem. Joel emphasized a refocused spotlight on the student client, resonating with them and directly addressing their needs
CLIENT + CREATIVE
The stand out feature is their comprehensive Enhanced Academic Program that coaches, tutors, manages, and mentors students through out the college admissions process. We worked closely with the client to guide the message, introducing talent and creative to realize this gist. At low cost our demonstrated ability to tailor the production and capture professional interviews pleased the client
THE COLLABORATIVE VISION
Catering to every need is our specialty – service extended. Working tirelessly to craft the full length and commercial edits in post, delivering on deadline is our promise and collective hours required by this production was no exception. The end result was a well paced testimonial driven narrative that tells the successful story of the collaborative nature between SPS and their student clients
Producers: Aaron Robinson, Andrew Baron-Vartian | Cinematographer: Luke Dejoras | Editor: Aaron Robinson