SPS "The Perfect World"

Student Planning Services' one-stop shop that delivers an “academic advisor” to students of all ages.  Today, the complex college admissions process can be a lonely & daunting face-off for any high school student.  SPS’ seasoned professionals implement targeted solutions to manage the gaps that plague high school and college scholars.  They create customized action plans with measurable millstones, assessments, support, interventions, and adjustments to enable a student to achieve their educational & personal goals.

The brand is a relatively new one and has remained a secret passed from parent to parent.  They came to us in 2013 having successfully led just a few high schools students to college, with the idea of sharing success stories to spark awareness and curiosity.  “The Perfect World” was the product produced from testimonials that identifies the brand and their demonstrated success in simulating the minds of young scholars to drive themselves.

Producers (Andrew & Aaron) glued to the monitor.

BUILDING THE MESSAGE

Our solution was “The Perfect World” concept – a testimonial style campaign that educates parents and highlights the benefits of the brand.  The shifted tone was a positive one, avoiding negative tropes and presenting a supplemental solution to a growing problem. Joel emphasized a refocused spotlight on the student client, resonating with them and directly addressing their needs

CLIENT + CREATIVE

The stand out feature is their comprehensive Enhanced Academic Program that coaches, tutors, manages, and mentors students through out the college admissions process.  We worked closely with the client to guide the message, introducing talent and creative to realize this gist.  At low cost our demonstrated ability to tailor the production and capture professional interviews pleased the client

THE COLLABORATIVE VISION

Catering to every need is our specialty – service extended.  Working tirelessly to craft the full length and commercial edits in post, delivering on deadline is our promise and collective hours required by this production was no exception.  The end result was a well paced testimonial driven narrative that tells the successful story of the collaborative nature between SPS and their student clients

Producers: Aaron Robinson, Andrew Baron-Vartian | Cinematographer: Luke Dejoras | Editor: Aaron Robinson

Kaptn "Ricky Ricardo"

TAMING THE BEAST

The crazy ones are never satisfied.  They always want more, which is why their insight is so valuable.  Impossible to interpret and inevitable to disappoint, working with an infinitely imaginative mind can only produce absurdity.  This is the goal.  Proper guidance, tools, talent, and means paint the dream.

READY, SET, STOP!

A green light comes without warning and the client always insists on an impossible deadline.  This is where experience & preparation meets excellence.  With trucks in route and 60 on first call, sometimes you’re seemingly a bolt cut away from magic.  Despite anxious moments the gun is off without a hitch.

POINT 'N SHOOT

Perfecting that flawless convergence of resources and creative is a feat.  There is never enough money and always a tower of expectation.  Delivering beautiful landscapes, impossible locations, and famed vehicles – the canvas looks immaculate from any angle.

Producers:
Aaron Robinson
Andrew Baron-Vartian
Da Internz
Director: Embryo
DP: Benjamin Kitchens
Colorist Loren White
Art Director: Austin Buchinsky
Costumes: Angelina Coscuna

Kaptn "Juice"

LOGIC WINS

The solution to the most complex issues is always a simple one.  A logical & creative mind sees through immediacy and tackles with a colored perspective.  Ambivalent producers are hopeless – ferocious personalities, predictable neighbors, obstructive trucks, and inevitable alarms are the norm.  With forbearance, a still mind, and tested experience every hurdle is expeditious spur.

CHAOTIC SET & LOGISTICS

How do you shoot a party scene and prevent that very chaotic affair from ensuing? Add music + crazy artists and its damn near impossible.  With acres of private property, celebrity guests, and a large production crew, the logistics were a nightmare to manage.

KEY TO EFFICIENCY

Hiring the right team is essential!  Attitude is the driving factor of any production and your employees could mean the difference between an effective shoot & an over-budget production.  Department heads must demonstrate competency in their respective field and control over their team.  Failure on the Producers part to delegate accordingly could trickle down with destructive consequences.  Proven success and substantive experience in our management was the key formula to our seamless shoot.

Producer: Andrew Baron-Vartian + Aaron Robinson
Director: Embryo
Director of Photography: Marcus McDougald
Stylist Sarah Ellis